What: "To sell devices, Apple made itself conformist. Apple's image has always been about being rebellious. Turns out, that doesn't play in China, where people be cool by being conventional. Apple's usual ads didn't play that well in China. So they pulled down the "Think Different" ads (and never ran the one with the Dalai Lama, for some reason) and gave Apple an image that's cool, but not rebellious."

Writer: Not stated

LCC:

Where:

Date: Aug 18 2011 11:26 AM